Inovação e Empreendedorismo (2 º Sem 2017/2018)

MEFRN

Bibliografia

Principal

• The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan, Prentice Hall, Great Britain. , Mullins, J.W., 2003,
• Case Study Research: Design and Methods, 3rd Edition, Applied Social Research Methods Series, Vol 5, Sage Publications, Inc., California. , Yin, R.K., 2003,
• Innovation and Entrepreneurship: Practice and Principles, Elsevier, UK. , Drucker, P.F., 1985,
• Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition, John Wiley & Sons, Ltd, Great Britain. , Tidd, J. et al, 2005,
• New Product Development: from Initial Idea to Product Management, Elsevier, USA. , Annacchino, M.A.P.E, 2003,
• Winning at New Products: Accelerating the Process from Idea to Launch, 3rd Edition, Perseus Publishing, USA. , Cooper, R.J., 2001,

Secundária

• Product Design & Development, 3rd Edition, McGraw-Hill, USA. , Ulrich, K.T. & Eppinger, S.D, 2003,