Bibliografia

Principal

  • Gofton, L. (1997) Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 1; null
  • Grunert, K., et al. (1996) “Market orientation in food and agriculture” (cap.1), Klwer Academic Publishers, Londres; null
  • Ness, M. (1997) Multivariate Analysis in Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 12; null
  • Lindon, D., et al (2004) “Mercator XXI teoria e prática do Marketing”, Dom Quixote, Lisboa; null
  • Aurier, P., e Sirieix, L. (2004) Le marketing des produits agroalimentaires”, Dunod, Paris null
  • Dibb, S. (2006) “Marketing concepts and strategies”, Houghton Mifflin, Abingdon, RU; null
  • Grunert, K. (2000) “Consumer behaviour”, in Blois, K. (ed.), The Oxford textbook of marketing, Oxford University Press, 2000, pg109-113 e 120-127; null

Secundária

  • Palmer, A. (2000) “ Principles of marketing”, Oxford University Press; null
  • Johnson, D. E. (2000) “Métodos multivariados aplicados al análisis de dados”, International Thomson Editors, Madrid. Capítulos 6 e 9; null
  • Steenkamp, J. (1997) “Dynamics in consumer behavior with respect to agricultural and food products”. In Wierenga, B. (1997), Agricultural marketing and consumer behavior in a changing world, Klwer Academic Publishers, Dordrecht, Holanda; null
  • Lagrange, L (1995) “La commercialisation des produits agricoles & alimentaires”, Lavoisier TEC & DOC, Paris, 1995 ; null
  • Dalgic, T. (2000) “Market orientation and its implications”, in Blois, K. (ed.), “The Oxford textbook of marketing”, Oxford University Press, cap; null
  • Lambkin, M. (2000) “Strategic Marketing in a Modern Economy” i n Blois, K. (ed.), The Oxford Textbook of Marketing, Oxford University Press, pg 438-447; null
  • Wijnands, J., et al (2007) “Competitiveness of the European Food Industry an economic and legal assessment” null
  • Hair, J. F.; Anderson, R. E.; Tatham, R. L.; Back, W. C. (1992) “Multivariate Data Analysis”, 3rd edition, Macmillan Publishing Company, New York. Capítulos 6 e 7; null
  • Brunso, K., Fjord, T., Grunert, K (2002) “ Consumer’s food choice and quality perception”, The Aarhus School of Business, Working Paper, nº 77, Junho 2002; null