Bibliografia

Principal

  • Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 1;: Gofton, L. 1997 null
  • “Market orientation in food and agriculture” (cap.1), Klwer Academic Publishers, Londres;: Grunert, K., et al. 1996 null
  • Multivariate Analysis in Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 12;: Ness, M. 1997 null
  • “Mercator XXI teoria e prática do Marketing”, Dom Quixote, Lisboa;: Lindon, D., et al 2004 null
  • Le marketing des produits agroalimentaires”, Dunod, Paris: Aurier, P., e Sirieix, L. 2004 null
  • “Marketing concepts and strategies”, Houghton Mifflin, Abingdon, RU;: Dibb, S. 2006 null
  • “Consumer behaviour”, in Blois, K. (ed.), The Oxford textbook of marketing, Oxford University Press, 2000, pg109-113 e 120-127;: Grunert, K. 2000 null

Secundária

  • “ Principles of marketing”, Oxford University Press;: Palmer, A. 2000 null
  • “Métodos multivariados aplicados al análisis de dados”, International Thomson Editors, Madrid. Capítulos 6 e 9;: Johnson, D. E. 2000 null
  • “Dynamics in consumer behavior with respect to agricultural and food products”. In Wierenga, B. (1997), Agricultural marketing and consumer behavior in a changing world, Klwer Academic Publishers, Dordrecht, Holanda;: Steenkamp, J. 1997 null
  • “La commercialisation des produits agricoles & alimentaires”, Lavoisier TEC & DOC, Paris, 1995 ;: Lagrange, L 1995 null
  • “Market orientation and its implications”, in Blois, K. (ed.), “The Oxford textbook of marketing”, Oxford University Press, cap;: Dalgic, T. 2000 null
  • “Strategic Marketing in a Modern Economy” i n Blois, K. (ed.), The Oxford Textbook of Marketing, Oxford University Press, pg 438-447;: Lambkin, M. 2000 null
  • “Competitiveness of the European Food Industry an economic and legal assessment”: Wijnands, J., et al 2007 null
  • “Multivariate Data Analysis”, 3rd edition, Macmillan Publishing Company, New York. Capítulos 6 e 7;: Hair, J. F.; Anderson, R. E.; Tatham, R. L.; Back, W. C. 1992 null
  • “ Consumer’s food choice and quality perception”, The Aarhus School of Business, Working Paper, nº 77, Junho 2002;: Brunso, K., Fjord, T., Grunert, K 2002 null