Bibliografia

Principal

• Baynast de, A., Lendrevie, J., Lévy, J., Dionísio, P., Rodrigues, V. (2018) “Mercator 25 anos. O Marketing na Era Digital”, Dom Quixote, Lisboa
• Kotler, P., Bowen, J. Makens, J. (2017) “Marketing for hospitality and tourism”, 7th ed., international edition, Pearson, Boston
• Kotler, P., Kartajaya, H., Setiawan, I. (2021) “Marketing 5.0. Tecnologia para a Humanidade”, Almedina, Portugal
• Palmer, A (2012) Introduction to Marketing – theory and practice – 3rd edition, Oxford University Press
• Tarabella, A. (2019) “Food products evolution: innovation drivers and market trends”, Springer Briefs in Food Health, and Nutrition, Springer Nature, Switzerland

Secundária

Não foi definida bibliografia secundária