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Marketing
(1
º Sem
2016/2017)
MEA
,
MEAlim
Bibliografia
Principal
-
Le marketing des produits agroalimentaires”, Dunod, Paris
,
Aurier, P., e Sirieix, L.,
2004,
-
“Marketing concepts and strategies”, Houghton Mifflin, Abingdon, RU;
,
Dibb, S.,
2006,
-
Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 1;
,
Gofton, L.,
1997,
-
“Market orientation in food and agriculture” (cap.1), Klwer Academic Publishers, Londres;
,
Grunert, K., et al.,
1996,
-
“Consumer behaviour”, in Blois, K. (ed.), The Oxford textbook of marketing, Oxford University Press, 2000, pg109-113 e 120-127;
,
Grunert, K.,
2000,
-
“Mercator XXI teoria e prática do Marketing”, Dom Quixote, Lisboa;
,
Lindon, D., et al,
2004,
-
Multivariate Analysis in Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 12;
,
Ness, M.,
1997,
Secundária
-
“ Consumer’s food choice and quality perception”, The Aarhus School of Business, Working Paper, nº 77, Junho 2002;
,
Brunso, K., Fjord, T., Grunert, K,
2002,
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“Market orientation and its implications”, in Blois, K. (ed.), “The Oxford textbook of marketing”, Oxford University Press, cap;
,
Dalgic, T.,
2000,
-
“Multivariate Data Analysis”, 3rd edition, Macmillan Publishing Company, New York. Capítulos 6 e 7;
,
Hair, J. F.; Anderson, R. E.; Tatham, R. L.; Back, W. C.,
1992,
-
“Métodos multivariados aplicados al análisis de dados”, International Thomson Editors, Madrid. Capítulos 6 e 9;
,
Johnson, D. E.,
2000,
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“La commercialisation des produits agricoles & alimentaires”, Lavoisier TEC & DOC, Paris, 1995 ;
,
Lagrange, L,
1995,
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“Strategic Marketing in a Modern Economy” i n Blois, K. (ed.), The Oxford Textbook of Marketing, Oxford University Press, pg 438-447;
,
Lambkin, M.,
2000,
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“ Principles of marketing”, Oxford University Press;
,
Palmer, A.,
2000,
-
“Dynamics in consumer behavior with respect to agricultural and food products”. In Wierenga, B. (1997), Agricultural marketing and consumer behavior in a changing world, Klwer Academic Publishers, Dordrecht, Holanda;
,
Steenkamp, J.,
1997,
-
“Competitiveness of the European Food Industry an economic and legal assessment”
,
Wijnands, J., et al,
2007,
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