Marketing (1 º Sem 2017/2018)

Bibliografia

Le marketing des produits agroalimentaires”, Dunod, Paris , Aurier, P., e Sirieix, L., 2004,
“Marketing concepts and strategies”, Houghton Mifflin, Abingdon, RU; , Dibb, S., 2006,
Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 1; , Gofton, L., 1997,
“Market orientation in food and agriculture” (cap.1), Klwer Academic Publishers, Londres; , Grunert, K., et al., 1996,
“Consumer behaviour”, in Blois, K. (ed.), The Oxford textbook of marketing, Oxford University Press, 2000, pg109-113 e 120-127; , Grunert, K., 2000,
“Mercator XXI teoria e prática do Marketing”, Dom Quixote, Lisboa; , Lindon, D., et al, 2004,
Multivariate Analysis in Marketing Research. In Padberg, D. I.; Ritson, C.; Albisu, L. M. Agro-food marketing, CAB International, New York. Capítulo 12; , Ness, M., 1997,

“ Consumer’s food choice and quality perception”, The Aarhus School of Business, Working Paper, nº 77, Junho 2002; , Brunso, K., Fjord, T., Grunert, K, 2002,
“Market orientation and its implications”, in Blois, K. (ed.), “The Oxford textbook of marketing”, Oxford University Press, cap; , Dalgic, T., 2000,
“Multivariate Data Analysis”, 3rd edition, Macmillan Publishing Company, New York. Capítulos 6 e 7; , Hair, J. F.; Anderson, R. E.; Tatham, R. L.; Back, W. C., 1992,
“Métodos multivariados aplicados al análisis de dados”, International Thomson Editors, Madrid. Capítulos 6 e 9; , Johnson, D. E., 2000,
“La commercialisation des produits agricoles & alimentaires”, Lavoisier TEC & DOC, Paris, 1995 ; , Lagrange, L, 1995,
“Strategic Marketing in a Modern Economy” i n Blois, K. (ed.), The Oxford Textbook of Marketing, Oxford University Press, pg 438-447; , Lambkin, M., 2000,
“ Principles of marketing”, Oxford University Press; , Palmer, A., 2000,
“Dynamics in consumer behavior with respect to agricultural and food products”. In Wierenga, B. (1997), Agricultural marketing and consumer behavior in a changing world, Klwer Academic Publishers, Dordrecht, Holanda; , Steenkamp, J., 1997,
“Competitiveness of the European Food Industry an economic and legal assessment” , Wijnands, J., et al, 2007,